Are you struggling with getting traffic to your website? Worse: Are you struggling with just getting started? I'm telling you right up front, right now, the advice I'm about to give you will probably make you laugh or even discount it. But I'm also telling you, it works.

Ready? Here it is: just start where you are.

That's it.

Here's how it works. One of my friends has been struggling with "getting started" marketing on the net. I told him, "just START!" He can put up a squeeze page. He can write articles. Buy clicks. Whatever. It doesn't matter, but he just needs to start.

Sadly, he hasn't. And his bank statement looks the same.

Not Happy With Your Traffic?

Start where you are! Create an alternate ad and do a split-test to see which one will convert more. Make a different landing page and test that.

Just start. Do something.

Listen: it's fine to search the web for the latest-and-greatest tricks, but really, most people that I know do just that... they surf and they surf, and then they think and think... meanwhile nothing is getting done.

Success Story:

A student of mine came to me for help. She set up a squeeze page and bought a bunch of clicks. After a few days of running the ads she had 1000 clicks and 15 subscribers. She was depressed. I was excited for her, and she couldn't figure out why? See, she took action. To make a long story short, she only ran 1 ad and drove clicks to one page. We set up several different ads and tested two squeeze pages with Google Optimizer's A/B Tester.

The result? We got her up to nearly 3% conversion giving her 30 subscribers... she's now looking at getting more keywords and other sources of traffic. Because she started where she was.

Free Report Reveals: How To Create Products Quickly And Easily With The Ultimate Internet Formula: Ultimate Internet Formula

Blair Robertson shows "ordinary people" how to make a terrific income online with simple strategies that work.

Essential Skills for the SEO Professional
By Ricci Mathew

SEO (Search Engine Optimization) has become a popular term and anyone who spends time online will come across the term. SEO is more like a mind set that every website owner who cares for his website and the incoming visitors must develop. SEO skills can be developed easily and a lot of information is available online or one could just go to one of the SEO conferences and get the hang of it all. Small websites can be optimized in-house itself if there is the time and resources, or by outsourcing the optimization work to SEO professionals.

Though the number of techniques and tools for SEO keeps increasing there are some major skills that must be developed by anyone interested seriously in SEO. Leading SEO gurus do realize the importance of the fact that an effective SEO professional must be a person who can always see the big picture and need not be a specialist at only one thing. Here is the list of essential ethical SEO skills that may be mastered by the SEO professional:

• Link building skill
• Keyword analysis
• Copywriting
• Account management
• HTML skills
• On page SEO tactics like tagging/titling etc
• Marketing/sales strategies planning / SMO
• Web analytics
• Server side management
• Online public relation skills
• Awareness of all SEO tools/techniques
• Blog marketing
• Ability to research/search online
• Social SEO media

For the SEO professional it is also important to at least get to know about the various black hat SEO techniques but it is more important to make a conscious decision not to develop those skills as it is unethical and not fair game.

The author of this article is Ricci Mathew of Outsource Strategies International (OSI), a US based company that offers services in Search Engine Optimization, SEM, PPC advertising for clients across the US.

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